I worked with CorePump to develop a brand directive that was used as a style guide for the brand and product. We started off with concept sketching and looking at multiple ways we could configure a hydraulic pump to maximize potential workouts in a single piece of machinery. I worked closely with CorePump throughout the ideation phase to dial in styling, ergonomics, and user interaction. I then moved into 3D to test out our concepts through production prototypes and leveraged 3D printing to help us effectively sort through some of the design and manufacturing details.